All client sites were custom designed with the client’s input throughout the process. Only after meetings with the client and research into the client’s market did we begin the site development.
This set the client apart from the competitor’s “cookie cutter” site. Our goal was to capture the essence of the company in the site so that when a potential or actual client clicked on the site, they were not only presented with the needed information, but they got a feel for the company.
Some of aspects of this process were:
There is a reason that certain websites show up at the top of web searches in Google and others don’t. CRWC worked with companies to put together a Search Engine Optimization strategy that helped the company rank for relevant keywords in the industry.
CRWC performed an analysis to determine how the competitors were ranking. We then developed a short and long term strategy to effectively help the client rise to the top of search engines, as well as a strategy to sustain that position. It was not only important for us to help the client rise to the top of industry specific keywords, it was also our job to provide our clients with the necessary tools to monitor the traffic that came to the site.
With years of corporate social media experience, CRWC worked with organizations to build a comprehensive social media strategy that helped build the online presence of the organization. Our philosophywas that social networks were not a one way communication channel, and that, instead, their best purposewas to foster and encourage back and forth communication with the organization.
CRWC provided a wide array of services, varying from a long term, all inclusive marketing strategy that included the effective utilization of social media, to the day to day plans needed in order to keep the initiative running after the initial set up.
Our graphic design services ranged from business cards and logos to the creation of a unified design for the entire company including advertisements, website, etc. We believed that maintaining consistency in the multiple visual objects an organization presents created greater brand recognition.
We believed one company should have one image because there is nothing worse than a variety of marketing pieces that do not flow together. Our process took a look at what a company already had in place for their marketing media and presented a graphic concept that fit the needs of the company and created similarity between the varieties of media.
CRWC has extensive experience creating the following items:
Communication is vital to the sustainability of a company. Whether your organization is big or small there is still the need for departments, individuals, customer care representatives and customers to share information and communicate.
E-mail has sufficed in the past; however, in the future e-mail alone will not carry the organization and allow it to achieve its full upside potential. CRWC put together an assortment of easy-to use tools that help a company communicate effectively and efficiently.